What Is A Music Video?

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around the medium. Prior to the 80s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip" or "film clip".

Music videos use a wide range of styles of film making techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action. Many music videos do not interpret images from the song's lyrics, making it less literal than expected. Other music videos may be without a set concept, being merely a filmed version of the song's live performance

Narrative- the way a story or tale us told, so that the elements are structured and organised in such a way that it makes sense to the audience.

Theorist Propp- Narrative is motivated by a variety of character functions; there will be a hero which is sent on a quest by the sender. The hero has to overcome the villain usually with the aid of a helper and in doing so gains a reward e.g.- Princess.